Can’t make it one of our museum conference sessions? Get a special on-site museum data analytics workshop. Museum Data Analytics Workshop Learn about museum data analytics and how data-driven marketing decisions can inform better decisions and create relevant experiences. Workshop Information Museum professionals often make audience-based decisions based on limited data results and anecdotal experiences. […]
The Instagram Museum — The Secret to Growing Your Audience The old museum model no longer works in the smartphone-fueled attention economy. What is a smart museum? It’s an organization that is data-driven, develops new audiences and works every single day to be publicly relevant. The smart museum does not commission a 55-page consultant report that collects dust nor […]
Here are top 5 reasons to use tech tools instead of guessing museum decisions. #5 — There’s a Museum Data Crisis Coming. You Can Avoid It. Most museum professionals make audience decisions (marketing, programs, events, etc.) based on anecdotes, guessing and limited data results. However, new technological advances have created a gap between Global Museums […]
Your first step in making data-driven museum decisions. The Traditional Museum Marketing Budget Does Not Work Worldwide museum attendance keep declining. There’s hope and it’s the data-driven model of museum marketing. The majority of American museums currently follow a traditional museum marketing budget model. This means roughly an 80/20 split with the larger share of […]
From augmented reality to goat yoga, discover the museum trends that will shape 2019. This lists also highlights organizations and museum professionals that are redefining the future of museums. #10 — Foodies Invade the Museum Visitors expect food choices that match their lifestyle and smart museum professionals are stepping up to this trend. “Our guests […]
Discover quick tips to improve your marketing strategy. #10 — Stop buying new print ads Local newspaper ads are often limited to whoever reads it on a specific day. Take the same ad costs and you can purchase a digital ad that targets diverse audiences from local mothers to out-of-state empty nesters. #9— Collaborate with organizations that […]
Quick and easy tips to improve audience engagement. #5 — There is a difference between Advertising vs. Marketing Advertising is making the public aware of your programs and events. The main goal is to raise general awareness — to get new people talking about your museum. Marketing is made to share your programs and events with those who want […]
Learn how data analytics can improve your museum: What would your museum look like if it were data driven? What type of insights can be revealed to museum professionals — if we use institutional and operational data in innovative ways? In recent years, data analytics has been used at museums to create solutions for longstanding issues such as […]