Everhart Museum – Scranton, PA
A curator with an interest in visitor engagement wanted to understand attendance trends during the fall season. She assumed that visitors were mostly local and that the veteran population represented a large group of seasonal visitors.
2014 – 2016 Visitor Zip Codes (only September – November)
2014 – 2016 Ticket Sales with Visitor Types (only September – November)
The attendance analysis focused on analyzing 3 consecutive years of visitor data during a 3 month period in the fall. The curator was specifically interested in visitor zip code trends and visitor group to determine most engaged visitor group.
The visual report showcased that the majority of fall visitors were not local and often came from surrounding counties. The analysis also showcased that zip codes with the highest attendance rates had the lowest amount of registered veterans. This visual report allowed the curator to advocate for marketing funds to be directed towards these new engaged audiences.